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SEO vs GEO - Why Generative Engine Optimization (GEO) Is the Future of Digital Marketing
By Paul Wakefield July 25, 2025
Discover the crucial differences between SEO and GEO (Generative Engine Optimization). Learn how AI-driven search is changing online visibility and what steps your business must take to thrive in the era of Google AI Mode.
By Paul Wakefield February 7, 2024
Here wel explore the essentials of modern web design, offering insights into what to embrace and what to avoid to ensure your website not only attracts but also retains visitor interest.
Setting up your new website for success
By Paul Wakefield January 25, 2024
Having designed hundreds of websites in our 15+ years and many being similar to your situation, there are several components to your site, which we recommend you should consider, that would benefit you greatly.
By Paul Wakefield May 24, 2022
PPC is when an advertiser pays a publisher every time an ad is clicked. Learn how to create a PPC strategy that increases traffic, conversions, and sales.
Global Accessibility Day video - is your website ADA compliant?
By Paul Wakefield May 19, 2022
It’s Global Accessibility Awareness Day (GAAD)!🥳🥳🥳 We’re so proud to make our website accessible to people with disabilities.💪 See why removing barriers to access is so important in today’s digital world. learn more
Today is International Day of People with Disabilities
By Paul Wakefield December 3, 2020
Why does website accessibility matter? More than you probably think! There are 1 billion people worldwide with some form of disability who cannot access websites unless they are designed with them in mind. Let's put that right!
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