Creatability Digital Marketing Blog

Preparing Your Business for Google’s AI Mode

paul@creatability.com (Paul Wakefield) — Fri, 25 Jul 2025 19:21:42 GMT

SEO vs GEO - Preparing Your Business for Google’s AI Mode

The digital landscape is undergoing radical change as AI weaves itself into the heart of search engines. While most businesses are accustomed to SEO (Search Engine Optimization), the future belongs to those who understand and adapt to GEO—Generative Engine Optimization.

In this article, we’ll explore the essential differences between SEO and GEO, why this matters for your business, and actionable steps to stay ahead as Google’s AI Mode transforms search.

What Is SEO?

SEO (Search Engine Optimization) is the foundational practice of increasing a website’s visibility in search engine results pages (SERPs).

Success in SEO means your website appears high in search results for relevant keywords, driving qualified traffic directly to your site.

SEO focuses on:

Keyword research and integration
Building quality backlinks
Technical improvements to your website (speed, mobile-friendliness, etc.)
On-page content and structure (meta tags, headers, etc.)

For reference, check out: Moz - Beginner’s Guide to SEO

What Is GEO (Generative Engine Optimization)?

GEO is an emerging practice that optimizes your content to appear in AI-generated answers—the direct responses shown at the top of Google’s new AI-powered search results. Instead of a list of links, users are presented with synthesized answers sourced from multiple websites.

GEO success means your content isn’t just one of many links, but is quoted or referenced within the AI-generated answer.

GEO strategies include:

Authoritative, in-depth answers to common questions
Citing credible sources and incorporating up-to-date statistics
Structured data that enables AI engines to parse content accurately
Maintaining consistent, brand-aligned messaging across platforms

Learn more about AI search with Google’s AI Overview .

Why This Shift Matters to Your Business

Traditional SEO will remain important, but with Google’s upcoming AI Mode, the way users interact with search engines—and how search engines retrieve and present answers—will dramatically change.

If your content isn’t optimized for AI-driven search, your business risks being sidelined in favor of competitors whose information is.

GEO ensures your expertise and value are visible, placing your brand at the center of authoritative, AI-delivered answers.

How Creatability Prepares You for SEO & GEO Success

At Creatability, we’re actively integrating GEO into our digital marketing suite, leveraging our years of SEO expertise and innovative content strategy.

Our Process:

Content Audit & Enhancement
We analyze your website content to add statistics, expert opinions, and up-to-date references that AI engines look for.
Strategic Content Creation
We develop comprehensive answers to audience questions, designed to earn your site a place in AI-generated responses.
Technical & Structural Optimization
We optimize your site’s technical SEO and use schema markup for structured data, making it easier for AI engines to source your content.
Authority Building
We build your brand’s digital authority through high-quality backlinks and citations.

How You Can Support GEO Success

Your collaboration will help us maximize your AI search visibility:

Maintain Consistent Messaging:
Ensure your team provides up-to-date, accurate information on your services, products, and brand messaging. Consistency across all channels builds trust with both users and AI.
Participate in Content Planning:
We’ll schedule meetings with you to strengthen our informational foundation and develop a unified plan for communicating your strengths.
Stay Engaged:
Periodic reviews and updates will ensure messaging remains current as your business evolves.

Ready to get started on your AI path to success?

Current Trends in Websites

paul@creatability.com (Paul Wakefield) — Wed, 07 Feb 2024 20:00:11 GMT

Current Trends in Websites: What to Include and What to Avoid

In the ever-evolving digital landscape, staying abreast of the latest website trends is crucial for anyone looking to make an impact online. From responsive design to the integration of advanced AI features, the web today is a blend of aesthetics, functionality, and cutting-edge technology. This guide will explore the essentials of modern web design, offering insights into what to embrace and what to avoid to ensure your website not only attracts but also retains visitor interest.

Embracing the New Web Landscape

The digital world is not static; it's a vibrant ecosystem that constantly adapts to new technologies and user expectations. Embracing these changes can set you apart from the competition, providing a seamless and engaging user experience that meets the demands of today's tech-savvy audience.

The Balance Between Trendy and Timeless

While it's tempting to jump on every new trend, the key to a successful website is finding the right balance between innovation and reliability. A timeless design coupled with forward-thinking features can create a site that is both contemporary and enduring.

What to Include in Your Website

Responsive Design

Mobile-First Approach

In a world where smartphones dominate internet access, a mobile-first design is no longer optional. Websites must be responsive, adapting fluidly to various screen sizes and orientations to provide an optimal viewing experience across all devices.

User-Friendly Navigation

Simplified Menus and Intuitive Flow

A website should guide visitors effortlessly from one section to another. Simplified menus and a logical structure are fundamental, ensuring users can find what they're looking for without frustration.

SEO-Optimized Content

Keyword Integration and Meta Tags

Attracting visitors starts with being visible on search engines. SEO-optimized content that cleverly integrates keywords and utilizes meta tags can significantly improve your site's search rankings, drawing more traffic.

Strong Visual Elements

High-Quality Images and Videos

Visuals play a pivotal role in website design, capable of conveying your message and engaging users quickly. High-quality images and videos that are relevant and captivating can make a website memorable.

Accessibility Features

ARIA Labels and Keyboard Navigation

Accessibility is not just a trend; it's a necessity. Ensuring your website is accessible to everyone, including those with disabilities, enhances user experience and broadens your audience reach.

Social Proof

H4: Testimonials and Case Studies

Social proof like testimonials, reviews, and case studies can significantly influence visitors' perceptions, building trust and credibility for your brand or service.

What to Avoid in Your Website

Overloading With Content

The Pitfalls of Information Overload

While content is king, too much information can overwhelm visitors. Striking the right balance between informative and overwhelming is crucial for keeping users engaged.

Ignoring Mobile Optimization

The Importance of a Mobile-Friendly Design

Neglecting mobile optimization can alienate a significant portion of your audience. Ensure your website performs flawlessly on mobile devices to cater to the vast number of users who access the web on the go.

Neglecting Website Security

SSL Certificates and Secure Payment Gateways

Security is paramount, especially for websites that handle sensitive information. Implementing SSL certificates and secure payment options are essential steps in protecting your users and your reputation.

Slow Loading Times

Optimizing for Speed and Performance

Users have little patience for slow websites. Optimizing your site's loading times through image compression, caching, and other techniques can drastically improve the user experience.

Complicated Navigation

Keeping It Simple and Intuitive

A complicated or unintuitive navigation structure can frustrate users and lead them to leave your site. Aim for simplicity and ease of use in your site's navigation design.

Future Trends to Watch

Emerging technologies like AI and machine learning, voice search optimization, and augmented reality are shaping the future of web design. Staying informed and ready to adapt to these trends will keep your website at the forefront of innovation.

It's a Dynamic World - focus on what's important

In the dynamic world of web design, understanding current trends and anticipating future developments are key to creating a successful online presence. By focusing on user experience, embracing technological advancements, and avoiding common pitfalls, you can craft a website that stands out in the digital age.

FAQs

How often should I update my website to keep up with trends?

Updating your website at least once a year is recommended to ensure it remains relevant and secure. However, more frequent updates may be necessary to keep pace with rapid technological changes.

Can a website be too simple?

While simplicity is key, your website should also offer enough content and functionality to meet user needs and expectations. Finding the right balance is crucial.

How do I know if my website is mobile-friendly?

You can use tools like Google's Mobile-Friendly Test to assess your website's mobile usability. Regular testing and updates can ensure your site remains mobile-friendly.

What is the best way to integrate AI into my website?

AI can enhance your website in many ways, from personalized user experiences to automated customer service. Starting with AI-driven chatbots or personalized recommendations can be a good introduction.

How important is SEO in 2024?

SEO remains a cornerstone of digital marketing, essential for driving traffic and improving visibility. As search algorithms evolve, keeping your SEO strategies up-to-date is more important than ever.

Setting Up Your New Website For Success

paul@creatability.com (Paul Wakefield) — Thu, 25 Jan 2024 01:09:10 GMT

Here are some tips and recommendations to consider when setting up your new website

Having designed hundreds of websites in our 15+ years and many being similar to your situation, there are several components to your site, which we recommend you should consider, that would benefit you greatly.

What content to put on your site

Homepage

The first thing a visitor should see is is a clear, Informative description of what you do, so they know they are in the right place.
A good UVP ( Unique Value Proposition).
Remember 'Features Tell - Benefits Sell'.
Solid call to action attracting email subscribers from which a slow burn relationship will be formed.

About

We suggest new team photos and action shots of people working.
These are great and far better than stock photos which unfortunately litters many industries.

Case Studies

Listing clients is great, testimonials are better but giving it some context in a case study is considerably better.
A range of case studies will serve you for years to come.

Services

This should be split up into the primary reasons people buy your services and label those headers that.
For instance 'Bookkeeping', 'Saving Tax' and 'Audits'.
Doing this means people can relate you to solving their problem faster.

Call To action

Strategically place a contact button or form at the bottom of each page that makes sense.

Process

How do you work?
What's required of your clients?
It's worth detailing your process in advance.

Pricing

It's worth giving an indication of your pricing.
This will typically reduce the number of inquiries but increase the quality a huge amount.

Resources

In this day and age, it's vital to give away content and advice in advance in order to "win people over" that you're the right company for the job.
Frequently asked questions from your kind of clients you want more of is a great place to start when thinking about what content to produce.

Customer/Client Testimonials

It is standard practice these days for people to judge you by the testimonials and reviews from other clients/customers.
Visitors and potential clients will believe reviews from people they don't even know rather than believe what you say about yourself.
Is has therefore become almost mandatory to display testimonials on at least one page of your site - preferably more.

Contact

A contact page should be considered mandatory.
Preferably with a form and other contact information.

FAQs

How often should I update my website to keep up with trends?

Updating your website at least once a year is recommended to ensure it remains relevant and secure. However, more frequent updates may be necessary to keep pace with rapid technological changes.

Can a website be too simple?

While simplicity is key, your website should also offer enough content and functionality to meet user needs and expectations. Finding the right balance is crucial.

How do I know if my website is mobile-friendly?

You can use tools like Google's Mobile-Friendly Test to assess your website's mobile usability. Regular testing and updates can ensure your site remains mobile-friendly.

What is the best way to integrate AI into my website?

How important is SEO in 2024?

Other Things to Consider

Page Speed

Core Web Vital scores are now an important part of the ranking algorithm. Google will give preference to sites that load fast.

Therefore:

Don't load your pages down with large un-optimized images
Having videos that need to load straight away in page headers should be avoided.

Mobile Responsive / Mobile-First Design

Your website MUST display well on all types of devices; desktops, laptops, tablets, and phones.
Depending on the type of business you have, it's likely that the majority of visitors will be viewing your site on a mobile device.
More importantly, Google will use the mobile site to determine the page load speed.

Homepage Sliders

While these can seem like a good idea the fact is, this once popular feature, is now regarded as almost worthless since it's very unlikely a visitor will actually wait to view all the slides.
Better to have a strong headline and a good call to action

Social Media Icons in Header

Don't give visitors the opportunity to get sucked off into social media; you want them to stay on your site.

Long Paragraphs

The fact is people don't like reading. A long paragraph of text will put people off wanting to read it.
Break up content into small, easy to consume sections of text.

Press Releases

This type of information is not suitable for your website.
Press Releases are often added as blog posts, but the format is not really suitable for this.
Instead a write a blog post in a friendly, professional tone, which provides the same information in a more suitable format.
You can reference it via link to the press release on a news site.

PDF Files

Contrary to popular belief Adding PDF files to your site is not a good way to improve your SEO.
They are neither good nor bad for SEO but they do make it much more difficult for visitors to access the information.
It is much better to add the information on a well constructed webpage which makes it significantly more accessible for a visitor, especially if they are viewing the site on a mobile device.

Testimonial Page

While having reviews and testimonials displayed on your site is good for social proof, it is not a good idea to have a separate page for them.
It is better to set up to display reviews from the major review platforms (Google, Yelp, Facebook, etc.) on your site.
This can be done dynamically eliminating the need to manually update the information on your site. ( see Review-Boss.com )
Testimonials you receive via email and other such sources, that you add to your site do not carry the same authority as reviews left on review sites, and will not help your SEO.

Email Links

If you want to open yourself up to get a lot of spam then go ahead an publish your email address on your website.
There are bots that are used to look for unprotected email addresses on website which are tehn harvested and used for malicious purposes
A better solution is to direct people to your contact page and have a well constructed contact form, preferably with some form of captcha, that visitor can use to email you..

Stock Photos

It is much better to use photos of your people than use stock photos.
Using your own photos carries much more weight and provides more authenticity.
Remember, people want to know who they are dealing with!
Sometimes you don't have any other option.

OK - that's all for now folks!

This is not everything but it's a good start.
After thi spost is published we will probably think of several more items you should consider, and as we remember them or, as we come across more items we think think are important, we will update this post.

Until then you might want to take a look at this post on Website design Trends for 2024 .

If you have questions - please CONTACT US
yes- this link will take you to a form on the contact page! ; -)

What is PPC and How to Create a PPC Strategy?

paul@creatability.com (Paul Wakefield) — Tue, 24 May 2022 14:43:39 GMT

About 85% of consumers use the internet to search for local businesses. With PPC advertising, you can appear in front of those consumers online. Then, you can draw them to your business to generate more leads and sales.

Paid advertising returns $2 for every $1 spent—a 200% ROI rate—enabling your business to grow.

What is PPC, exactly, and how can you develop your own PPC strategy? Read on to find out!

What Is PPC?

Before you develop your first PPC campaign, let's go over the basics.

What is PPC advertising?

PPC stands for pay-per-click. As the name suggests, you'll pay a fee each time someone clicks on one of your ads.

PPC advertising is a type of search engine marketing. It's also referred to as paid search marketing.

You can create PPC ads to appear on Google's search result pages, other websites, and social media platforms. To appear on Google, you can use Google Ads. To appear on social media, you can use platforms like Facebook Ads.

PPC ads look similar to organic search results. They appear with "Ad" in green beside them.

Businesses can use PPC advertising to:

Generate brand awareness and recognition
Gain website traffic
Appear in front of ideal customers
Generate leads and sales

You can choose to appear in front of consumers based on demographics (age, location, etc.) or the keywords they use during a search.

With PPC advertising, you can create both text and display ads. Text ads will look similar to organic search results. Display ads can appear as images, animations, and videos.

When a consumer clicks on your ad, they'll reach a landing page on your website. Then, you have the chance to convert that visitor into a lead or paying customer. With an effective paid search campaign, you can boost your ROI and set your business up to grow.

Getting Started

PPC generates twice the number of visitors compared to SEO. Ads can boost brand awareness by 80%, too. To develop an effective PPC campaign to accomplish these feats, you'll need a well-thought-out plan.

First, establish goals. For example, you might want to generate brand awareness, website traffic, or leads.

Next, gather keyword and audience research. Create hyper-targeted ads to avoid wasteful clicks. Focus on longtail keywords and exclude unwanted audiences.

Create engaging, attention-grabbing ad copy that features a strong call to action.

Then, design dedicated landing pages that urge visitors to convert. Make sure your site is fast, mobile-friendly, and secure.

Once your ads go live, make sure to review the results.

To save time and money using these marketing tactics, consider having an experienced team develop your PPC advertising campaigns. With help, you can generate results and boost your ROI in no time.

Reel in Leads: Develop Your PPC Strategy Today

A strong PPC strategy can help you reach more customers online. Then, you can generate more brand visibility, leads, and sales than ever before. Get started with your own PPC campaign today.

Remember, you don't have to use online advertising alone. Instead, consider requesting expert help.

Contact our team today to get started!

Today is Global Accessibility Awareness Day!

paul@creatability.com (Paul Wakefield) — Thu, 19 May 2022 18:23:54 GMT

Today is Global Accessibility Awareness Day... Is Your Website Accessible?

We’re thrilled to celebrate Global Accessibility Awareness Day! In a world where the Internet plays such a big part in our day-to-day lives, equal access has never been more important! We are proud to help make the web more inclusive for everyone.

What is Website Accessibility?

Website accessibility is the set of rules, behaviors and code standards that enable people with disabilities to use websites in a way so they are not hindered by their disability. This means having facilities for disabled folk which allow them easy navigation as well as reading content on-screen without any difficulties or problems associated therewith; basically making sure all online information can easily be reached and read through22 guidelines created by W3C (World Wide Web Consortium).

Benefits of having an ADA Compliant Website

The benefits of having a website that adheres to the Americans With Disabilities Act (ADA) are twofold: an increase in potential customers due to its accessibility for those who cannot use traditional forms or websites; as well as decreased risk when it comes time defend against lawsuits filed by these same populations. The increased market segmentation makes sense because people with disabilities make up such a large group—estimated at 60 million adults aged 18 years old+.

Websites are being sued because they're not ADA compliant

Since the change in law, many businesses with websites have been targeted by lawsuits. Technically it only takes one non-compliance to be at risk of being sued and there's little defense against such claims - even for large corporations or local business owners who may find themselves in court proceedings this year as well! fines are reaching new highs from the typical $10K and up in 2018 to the now normal $20K - $200K

How To Making Your Site ADA Compliant

Now that you can see the benefits of having an accessible website, the question is how to you achieve that?

There are several ways to get your website ADA Compliant. These range from simple, low cost, overlay plugins that only provide about 20% compliance, or manual redemption using advanced custom coding that can provide a 100% solution (and as you might have guessed is very expensive).

We, however, have another solution that uses Artificial Intelligence that provides full compliance on-the-fly at a very affordable price. In fact, our site uses this solution to provide full website accessibility.

Do you want to make your website ADA Compliant?

Today is International Day of People with Disabilities!

paul@creatability.com (Paul Wakefield) — Thu, 03 Dec 2020 20:57:05 GMT

Today is International Day of People with Disabilities, so here's the question... Is Your Website Accessible?

We're proud to support the rights of #PeopleWithDisabilities with an #accessible and #ADA compliant website!

What is Website Accessibility?

In simple terms: it’s a set of rules, behaviours, code standards and design guidelines, created by the W3C (The World Wide Web Consortium) and called the Web Content Accessibility Guidelines or WCAG 2.1.

Just like stores and offices need to have facilities that allow disabled people to be able to easily access and use their facilities, WCAG 2.1 was created to ensure that people with disabilities can access public websites and still be able to navigate and read the site, no matter what their disability.

Benefits of having an ADA Compliant Website

There are 2 major benefits to having your website ADA Compliant:

An ADA Compliant website can open up a large market segment
Reduced risk of being sued

People with disabilities is a large market segment

According to the CDC there are over 60 million adults in the USA alone, living with a disability. And it's estimated that there are 1 billion people with #disabilities worldwide. So an ADA Compliant website can open up a large market segment.

SMB Websites are under attack for Non-ADA Compliance

Since the change in the law in 2018 many businesses with a website have been sued because their website was not ADA compliant and therefore difficult or impossible for disabled visitors to use. Technically, it only takes 1 non-compliance to be at risk of being sued and there is little defence to such claims.
It's not just the large corporations that are on the end of lawsuits. SMBS and local business owners are also targeted. In 2019 the number of papers, or demand letters, tripled the number served in 2018. Usually these will include a settlement request for $10,000 or more!

So having an accessible website is not only legally, and morally, the right thing to do it's also insurance against possible lawsuits.

Making Your Site ADA Compliant

Now that you can see the benefits of having an accessible website, the question is how to you achieve that?

We, however, have another solution that uses to Artificial Intelligence that provides full compliance on-the-fly at a very affordable price. In fact our site uses this solution to provide full website accessibility.

Do you want to make your website ADA Compliant?

#IDPD2020 #WebAccessibility #accessibility

How Google Ads Smart Bidding Adjusts to Changing Customer Behavior

Wed, 15 Jul 2020 00:56:08 GMT

When you would rather focus on serving clients, let automation help to manage Google Ad campaigns, with Smart Bidding. You save time and improve performance using the advanced machine learning utilized by Smart Bidding strategies because this automation uses all that Google data to make more accurate predictions about how different bid amounts might impact conversions.

Let Google Ads Smart Bidding automate campaigns by adjusting to changing customer behavior

Smart Bidding is a Google Ads bid strategy that uses machine learning to optimize for conversions in every auction—a feature known as “auction-time bidding.” With it you can factor in a wide range of signals like device, location, and demographics to optimize your bids.

As your firm grows and you make adjustments to your campaigns, Google Ads continues to update your bidding models to align with any corresponding shifts in performance. On average, it takes at least one conversion cycle to adjust to performance changes that may result from internal factors like adding new keywords, testing new ad copy or updating landing pages, or external factors like seasonality or competition.

Smart Bidding in Google Ads predicts the conversion rate outcome for a click in each auction based on the specific signals present. To maximize conversions, bids also take into account the target CPA specified to ensure you’re meeting performance targets. For example, if a bid strategy starts trending below your assigned target CPA, Smart Bidding may increase bids to capture more competitive conversions until results more closely align with the target CPA.

It also can optimize based on data from all of your campaigns, so even new campaigns without data of their own may see increased performance.

Smart Bidding Algorithms are Always Learning

Launching a bid strategy with a solid foundation of conversion data can help drive faster results by speeding up the initial “learning period” of Smart Bidding algorithms. It typically takes 1-2 weeks for the algorithms to calibrate for new bid strategies as it builds and customizes performance models.

The more you use Google Ads, the better Smart Bidding works on your campaigns. Still, this largely depends on the amount of conversion data present.

When the number of conversions is low, and CPA fluctuation is high, the initial learning period for the algorithm is slower. But with more data from a higher number of conversions (in the hundreds) over a few weeks and less CPA fluctuation, the algorithm learns very fast how to create optimal bidding strategies.

Types of Smart Bidding Strategies

Smart Bidding continuously updates bidding models to align with changes in performance and adapt to conversion results to know how heavily to weigh recent data against historical data.

To match your goals, Google Ads provides a wide variety of bid strategies to meet your business goals, whether that’s conversions, revenue, or building awareness.

Target CPA is a Google Ads Smart Bidding strategy that sets bids to gain as many conversions as possible at or below the target cost-per-action (CPA). Using historical campaign data and evaluating the signals present at auction-time, Target CPA automatically finds an optimal bid for your ad each time it would appear.
Target ROAS lets you bid based on a target return on ad spend (ROAS), so you get more revenue and conversion value at the ROAS you set.
Maximize Conversions automatically sets bids to get the most conversions for your campaign using advanced machine learning to optimize bids automatically.
Maximize Conversion Value lets you maximize the total conversion value of your campaign within your specified budget.

Enhanced CPC or ECPC helps you get more conversions from manual bidding by automatically adjusting manual bids for clicks that seem likely to lead to a sale or conversion on your website.

It's Time To Leverage Smart Bidding Technology

Bidding manually with all the combinations of ad formats, devices, and audiences available today is a recipe for disaster. Running a personal injury firm is enough work! Let Smart Bidding improve results by using machine learning to optimize for a wide range of bidding signals in real-time. Learn how to leverage the advanced A.I. available to get more leads, land more clients, and get the best return on investment from your Google Ads.

Schedule a Complimentary Consultation

Attract More Clients with Video Ads on YouTube and Google Display Network

Thu, 11 Jun 2020 00:42:58 GMT

How you can Attract More Clients with Video Ads on YouTube and Google Display Network

Getting the best from Video Google Ads

Video Google Ads campaigns allow you to show video ads on their own or within a streaming video on YouTube and the Google Display Network. Generate new personal injury leads and reach a relevant audience by targeting video ads by topic, keyword, or demographic.

Attract Personal Injury Clients with Video Google Ads on YouTube and Google Display Network

A recent Hubspot study found that 78% of people watch online videos every week, and 55% view online videos every day. With over a billion hours of video viewed on YouTube each day, there is a good chance that your future clients can be reached through video ads.

For example, let's say you just started a business selling SAT prep services and products and want to get your business in front of potential clients. With a Google Ads video campaign, you can reach people visiting websites about the SAT's or viewing YouTube videos about helping kids with SAT studies or preparing for college entrance exams.

To keep it simple, you can use videos from your own YouTube account to connect with potential personal injury clients in a unique way. And similar to other Google Ads campaigns, you can see video ad performance, tweak video targeting, and make improvements that enhance ad performance.

Types of Video Formats for Google Ads

Using video Google Ads creates an unmatched opportunity for audience engagement. The visual and audio combination can create an emotional connection with content that you don't get with other forms of media.

To help you connect with customers, Google Ads gives you a handful of video ad formats to use for your video ad campaigns:

Skippable in-stream ads: The most popular video ad type. These play before, during, or after other videos. After this type of ad plays for 5 seconds, the viewer is given the option to skip it. Non-skippable in-stream ads: Video ads that are 15 seconds or less and play the entire message.

Video discovery ads: Discovery ads only appear on YouTube, and appearance varies depending on ad size and what ad formats that content publishers support. A viewer clicks the thumbnail to make the video play on its YouTube watch or channel page.

Outstream ads: To show on partner sites, you use outstream ads. They are only available on mobile and tablet because they are designed for users to tap to play the video easily. Outstream ads extend your video's reach beyond YouTube.

Bumper ads: Another non-skippable ad, bumper ads are 6 seconds or less and used to increase brand awareness by using short, memorable messaging.

Targeting Google Ads Video Campaigns

By targeting your video campaigns, you put your business or offer in front of people at moments that matter. With several targeting methods available, you can reach specific audiences based on who they are, what they're interested in, and what content they're viewing.

Demographic groups: Choose age, gender, parental status, or household income.

Detailed demographics: Based on additional broad, shared traits, such as college students, homeowners, or new parents.

Interests: Pick audience categories to reach people interested in relevant topics, even when they are visiting pages about other subjects.

Affinity audiences are people who already have a strong interest in relevant topics.
Custom affinity audiences are more deeply tailored to your brands.
Life event audiences use purchase behavior shifts, and brand preferences changes during life milestones like moving, graduating from college or getting married.
In-market audiences find customers who are researching purchases and actively considering buying a service or product like yours.
Custom intent audiences let you reach viewers as they're making a purchase decision based on recent search keywords.

Video remarketing: Based on past interactions with your videos, TrueView ads, or YouTube channel.

Website and app remarketing: Shows ads to people who've interacted with your site or mobile app which are already interested in your content or offers.

Similar Audiences: Targets new users with similar characteristics to first-party data lists.

Improve Video Ad Performance

The Reach Planner is a campaign planning tool designed to accurately plan for reach based video campaigns across YouTube, partner sites, and apps. Updated weekly, the Reach Planner is designed for media planners of video campaigns who want to incorporate digital video into their media plans.

With this planning tool, you can model how your campaign might perform based on your audience, budget, and other settings. By optimizing your video ad campaigns, you can get the right ad in front of the right person at the right time.

If you're looking for help with your PPC strategy in google ads then contact us today .

Why Your Website is Most Likely Due For a Makeover

Sat, 22 Jun 2019 18:40:00 GMT

Your website may have looked fresh and modern when it was first developed, but with technology and graphical trends always changing it may not be as impressive as it once was. If you were searching for a business service online and a company's website had old information and outdated images, maybe even some error messages, would [...]

Cheap or Free web design, what’s the catch?

Fri, 19 Apr 2019 18:12:00 GMT

You may have noticed commercials on television or online promoting low cost or even “free” websites for your business. It sounds too good to be true and like most things that sound too good to be true it is…

These companies target small businesses who can’t provide the upfront investment of a custom website. They promote their websites as free when they are far from it. From hidden fees for hosting, and charging you to continue using your website they tie you in to longterm contacts at a higher cost longterm.

Your website should define your business online and brand you as an individual to help you stand out against competitors, these websites are not custom or original but built from basic templates they provide to every business.

We have had more than a handful of clients in the past who have been tied in to contracts with previous website designers without the end result they thought they were paying for. Not to mention, at the end of their contract they are denied access to their website and must start from scratch.

This is why it is extremely important to read the fine print when choosing a website designer. Other things to consider are what does their portfolio of previous work look like? Is their style compatible with yours and are they able to develop a wide range of websites? Do you like their team members personally? You will be in contact with this person/team a lot during the development of your website and it is crucial that you hire someone you can see yourself working with. Another huge concept is what will happen one your website has been completed. How will you continue to make edits to your website? A good website designer will offer affordable maintenance plans to ensure you can continue to update the information on your website, or even the education to learn how to make changes yourself.

This is where Creatability has established ourselves at a reliable website designer who builds strong relationships with our clients. Our clients often stop by our office and are able to discuss the progress of their website with us personally. In addition, we work with your budget and needs to create the right project for you that will benefit your business in the best way. Our affordable maintenance plans allow clients to send us new content to keep their websites up to date.

If you are currently looking for a website designer, or are in search of an affordable website, contact Creatability today for more information.

It's All About Video

Thu, 03 Jan 2019 16:24:00 GMT

First off, we at Creatability LLC would like to wish all our clients and their families a happy new year! The New Year is an exciting time for businesses to set goals for the year and prioritize the marketing strategies that will get them there. Although your yearly marketing plan requires [...]

Branding Your Business

Sat, 19 May 2018 18:28:00 GMT

When discussing marketing, a word often thrown in to conversation is branding, but what does it actually mean?

Branding is more than just a company’s name, logo, and slogan. While all these components help customers recognize your company, branding must also extend in to the mood and essence of what your company offers and your position in the market place.

Take Apple for example, while we are all familiar with their products and the logo displayed on the back of them, there is something even more intriguing with how their products are displayed. Steve Jobs was said to have very simple taste with limited furniture in his home and liked things to be simple and organized. He carried this theory not only in to apple’s products but also the stores that carry them. No matter which major city in the world you are in the Apple store’s glass doors, white walls, and simple decor make you feel as though you’ve walked in to a gallery rather than a retail store. The only thing more genius than there “genius” bar is their highly successful branding.

When implemented correctly branding can give your business its own personality, which sticks with a consumer far longer than a well designed logo. In Forbes latest news article, “Let Design Do The Talking For Brands” they inspect the details that go in to a well branded companies such as Trader Joe’s and how you can apply these concepts in to your business. The article stresses,

Managers of great brands are always looking for ways to express their brands in the finest details of execution. They know that all the little things they actually do or don’t do for their customers will mean more to them than the big things they claim through their marketing messages.

If you're looking for help with your branding CONTACT US today.

Fast and Affordable Web Design

Fri, 18 May 2018 22:28:00 GMT

Why wait for a custom website when you can take advantage now?

We understand that some clients don’t have the time frame or budget for a fully customized website but that doesn’t mean a professional website is out of reach! Creatability has developed a set of website layouts ready to import your content and business information so you can have your site within a short time frame and at a lower cost.

Whether you are a photographer who needs a portfolio site to present your work to potential clients or a small business who wants to talk about your services we have the right layout for you to efficiently present your business online.

Contact us today to take a look at some of our demo sites and discuss how you can have your website up in as little as a week!

YouTube Alternatives for Your Video Marketing Strategy

Thu, 12 Apr 2018 18:09:00 GMT

We all know what YouTube is essential to your video marketing strategy but if your not sharing your video on these other sites you could be missing out…

We continue to touch on the importance of video marketing because it is such a huge sector of internet marketing that allows you to reach a wide range of potential customers on a limited budget.

We constantly discuss sharing your videos on YouTube (the second largest search engine) for search engine optimization purposes, but in this blog post we hope to inform you of some other video sharing services you won’t want to miss out on.

1. Vimeo: Always expanding and a beautiful interface Vimeo is a great option for sharing videos and perfect for uploading videos you want to share with clients in a clean format for easy viewing.

2. Flickr: It’s not just for images anymore. With a free account you can upload up to two videos a month!

3. Slideshare: They’re not quite videos but with an account you can create detailed slide shows to promote your business and build your google rankings.

Check out our above recommendations to start promoting your business through video and remember Creatability is always available for all your video marketing needs .

We Love Infographics

Wed, 14 Feb 2018 18:22:00 GMT

As a business that offers both web and graphic design services we strongly support the use of visuals on your website.

A great way to add visual appeal to your site while still getting your point across is through inforgraphics. Not quite sure what infographics are?

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends
Infographics are a well designed chart with images and statistics that allow you to get your point across easily and beautifully. Some topics include how your product helps people, latest trends in your field, or statistics about your customers. You can create your own infographics for a specific topic or utilize the internet to find plenty readily available ones. You can share these on your business social media page or website, just must make sure to give credit to the source.

In honor of Valentines Day, here is a great infographic visualizing statistics related with valentines day from Cool Home Pages.

Source: Column five media

Meet Our Newest Team Member

Sun, 24 Jan 2016 21:04:00 GMT

The Creatability LLC team has expanded! We wanted to take a moment to Introduce our newest team member Tink, a twelve year old tea cup Chihuahua who was rescued from the Sacramento SPCA. As many of you who have visited our office know, Paul’s dog Kai is already a memorable and important member of [...]